The Great Outdoors

A great pleasure to be tasked with generating the name and brand identity for a high-street Leisure Retailer. The concept had to encompass everything from leisure breaks and action holidays to sports equipment, like mountain bikes, and leisure apparel. Not only that, but the branding had to look racy whilst being flexible enough for headlines, copy and images to be changed within set templates. Giving the name a hint of leisure sports styling and mixing in an attention-grabbing palette solved the challenge and allowed the branding to flow through the posters, mini-brochures, HTML emails and DM Christmas cards I designed for the project.